The European Commission Wednesday cleared France’s Publicis Group SA’s proposed $3.2 billion acquisition of U.S.-based competitor Bcom3 Group Inc, according to news reports.
The new Publicis Group would be the world’s fourth largest ad agency in sales after Interpublic Group of Cos., Omnicom Group Inc. and WPP Group PLC.
U.S. regulators cleared Publicis’s acquisition of Bcom3 last month.
Publicis owns Saatchi & Saatchi, Fallon, Hal Riney, Frankel, and Burrell Communications.
Chicago-based Bcom3 includes Leo Burnett, Benton & Bowles as well as Starcom MediaVest.
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