eBay is giving consumers a chance to turn their old electronics into cash as part of a three-city public service tour teaching consumers about recycling.
The second leg of the Don’t Trash It— It campaign rolled out Sept. 24 in Portland, OR, at Pioneer Place, where trading assistants appraised working electronics for consumers and advised them of their approximate value before listing the items for auction on eBay. Participating consumers will receive a check from the proceeds of their sales from eBay.
The tour also stops Oct. 1 in Denver and Oct. 8 in Minneapolis. Consumers can drop off any working, fully portable electronics, including laptops, cell phones, PDAs and cameras. In-mall signage, online materials and p.r. support. Grand Central Marketing, New York City, handles.
“We want people to…put things up on eBay that they are just not using,” said Matthew Glass, CEO, Grand Central Marketing. “The idea is to recycle and keep [items] in use. Rather than cluttering up a closet and filling up drawers, you can turn your used electronics into cash.”
The Don’t Trash It— It campaign is designed to teach consumers about the environment and introduce them to selling items on eBay.com. The campaign is part of larger eBay program, the Rethink Initiative, which brings technology companies, government agencies and environmental groups together to confront the problem of e-waste— or obsolete consumer electronics that may pose environmental hazards if disposed in landfills, Glass said.
Grand Central Marketing rolled out the first phase of the campaign in February in malls in Austin, TX, Seattle, WA and Boston, where more than 100,000 consumers were exposed to the tour.
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