EBay is buying technology firm FairMarket for $4.5 million in cash after a 14-month partnership in which FairMarket administered promotional auctions at www.eBay.com.
The two collaborated on loyalty programs including Liquid Loot for Dr Pepper/Seven Up Cos. (Xtra, May 1) and eBay’s own Anything Points (Xtra, May 27).
San Jose, CA-based eBay already had partial ownership of FairMarket, Woburn, MA. The deal is expected to close in the third quarter, pending FairMarket shareholder approval.
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