E4L Inc., an infomercial and online marketer formerly known as National Media Corp., has begun to roll out a new nationwide television advertising campaign for Everything4Less.
The Los Angeles-based company will air the commercials over cable systems TCI, Time Warner and Century Communications a minimum of 10 times a day in each market during CNBC, CNN’s Headline News, A&E and other similar programming. The 60-second commercials will be seen throughout the day in the 10 largest U.S. television markets.
The commercials will promote Everything4Less, the company’s Internet and catalog-based membership shopping service. They will feature actresses Shirley Jones, Florence Henderson and Marion Ross.
This campaign reportedly augments e4l’s $120 million infomercial efforts.
Network
