Milwaukee Electric Tool may be a 90-year-old brand, but the manufacturer of professional-grade building tools is thinking distinctly young when it comes to getting word of its new and upgraded products out to the contractor, construction and home-improvement communities. Those tactics include a reliance on Facebook and other social communities, a dedicated METToolTV channel on YouTube, and steady e-mailing to a house list of opt-ins.
And in the last year, those e-mail communications
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