Efforts are under way to launch an e-mail list auditing service to ensure addresses released for rental comply with the Can Spam Act.
Media auditing giant BPA Worldwide and San Francisco-based online auditor I/Pro Inc. are working together to establish auditing standards they hope will expand the e-mail list rental market. I/Pro’s research indicates that Can Spam, the federal law regulating unsolicited commercial e-mail messages, has created doubts for potential buyers and sellers about which list vendors are reputable and follow legal and industry best practices.
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