Dura Pharmaceuticals, Inc., a San Diego-based specialty drug company, has tapped Rxcentric, Inc. (http//www.rxcentric.com), for the launch of an Internet marketing program that will help its salespeople reach their physician customers with product information, and services related to its Maxipime injectable medicine and Ceclor extended release tablets.
Doctors participating in this initiative will be able to access Rxcentric’s online drug information service, interact with Dura’s online product detail aids and communicate with Dura’s salespeople. Physicians can also request product-sample starter packs through the Internet which will then be delivered by Dura salespeople.
Network
