Draft has named Joelle Tison managing director of its Paris office. Tison replaces Didier Stora, who leaves at the end of a three-year contract to integrate several agencies that Draft bought in France. The change is effective immediately.
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| Joelle Tison |
Tison had been managing director of OgilvyOne, Paris, since 1995. She first worked at McCann (Draft’s sister company under Interpublic Group of Cos.) where her mother headed up the media-buying department. Tison wrapped Christmas gifts and interned during the summer; she was 15.
Draft is “destined to rank among the Top Five relationship marketing agencies in the country,” said Tison in a statement. “Draft Paris has … a global network, blue-chip clients, experience, proprietary marketing tools and a complete offer … from research to sales promotion to CRM, both on and offline.”
Chicago-based Draft ranked No. 7 in the 2004 PROMO 100 with estimated 2003 revenues of $338 million, up about 13% from 2001.
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