Doubleday Direct Inc. and Book-of-the-Month Club Holdings LLC, have named their joint book club partnership Bookspan. Each book club operated by the new Bookspan company will retain its individual identity.
Markus Wilhelm, CEO of Doubleday Direct, will be CEO of the joint venture. Seth Radwell, executive vice president of Bookspan and president and CEO of Booksonline Inc., will manage the combined former BOMC and DDI e-commerce and new product efforts.
The new Web site will feature interactive elements such as live author chats, member bulletin boards and online polls and author interviews, reviews and book excerpts not available on in regular club mailings. Members may order online or through the Web sites.
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