DoubleClick Inc. has sold its 15% interest in German online ad network AdLink Internet Media AG to its majority shareholder United Internet AGs for about $9.5 million.
“We believe that AdLink will continue to be successful, DoubleClick is focused on providing technology and data solutions to leading marketers and Web publishers,” said Kevin Ryan, CEO of New York-based DoubleClick in a statement. “As a result, it is no longer a strategic fit to own shares in an online advertising network.”