DoubleClick is debuting a new product targeted at interactive advertising agencies.
MediaVisor is a Web-based technology that streamlines and automates online media planning and buying.
The product was invented by Agile Interactive, a now-defunct interactive ad agency in San Francisco, which New York-based DoubleClick acquired last fall.
In April, agencies will be able to tie MediaVisor in with DART for Advertisers, DoubleClick’s ad-serving product.
Network
