Shoppers perusing grocery isles will come across a new product from PepsiCo’s Frito-Lay division, Doritos Late Night Chips. The bags will be specially marked offering “tickets” to a virtual concert of 3-D performances by multi-platinum selling rock band blink-182 and Big Boi.
People who buy the chips will be directed online where they can view live-action video concerts within a 3-D, interactive environment.
Upon logging on, people point a special symbol located on the back of Doritos Late Night bags at a web cam to launch the virtual performances that pop directly out of the bag, the company said. Fans can personalize each artist’s performance by the way they hold, move and shake the bag, offering up a new experience each time.
“From MP3s to lap tops to mobile phones, young consumers have come to expect the ability to enjoy music anytime, anywhere,” said Ann Mukherjee, group vice president, marketing, Frito-Lay North America, in a release.
A sweepstakes supports the promotion offering a chance to win tickets to a live blink-182 show in the city of their choice.
The Doritos Late Night flavors launched in April 2009 and include Tacos at Midnight and Last Call Jalapeno Popper.
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