Free publicity, especially when it’s positive, is a real gift for any brand.
In this story, a man orders Domino’s Pizza with a side of wings and finds $1,300 in the wings’ box, hidden there by the delivery driver before he brought it back to the store.
The money gets back to its rightful owner and Domino’s gives the man a reward. It all hits the web and Domino’s—and the man—turn out to be the good guys. Find out what happened.
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