DOLE ADDS GREENBACKS TO GREENS
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by Chief Marketer Staff
Dole Food Co., Westlake Village, CA, last week broke a “myGreen$” continuity program offering more than $400 million in incentives.
Forty-two million bags of Dole Salad Blends bags contain codes good for $10 in online shopping (from such merchants as Omaha Steaks, shoes.com, and wine.com) when entered at dolesalads.com. Each customer can redeem up to 10 codes. A $100 gift certificate will be awarded daily to one random site visitor through October.
Packages also contain coupons for Dole salads and recipe ideas from partner food coupons, as well as a nutrition book offer. P-O-P displays and an FSI support. Seismicom, San Francisco, handles.
