Direct Media Inc. has won management of the Heritage House Continuity files.
Heritage House Collectibles list includes the names of 113,500 buyers. The Heritage House Family Book Buyers list has 130,000. List costs were not available at press time.
The management appointment was effective May 1. American List Counsel had previously managed the files.
Heritage House Collectible buyers are collectors of jewelry, music boxes, figurines, dolls and coins, who purchase by direct mail, according to the Greenwich, CT-based DMI. The book buyers purchase educational series ranging from the pre-school through the secondary school years.
The programs are part of Southwestern/Great American Inc. of Nashville, TN.
Network
