When the Twin Towers toppled, direct marketers rallied.
Amazon.com, one of the first firms to respond, turned its retail site into a donor site for the Red Cross. The site collected at least $4.7 million at press time and, on the day of the terrorist attacks, had collected more than $150,000 in an hour from 90,000 people, spokeswoman Patty Smith said.
Many others, like cataloger The Company Store, also created links for contributions.
Along the same lines, online credit services processor Paybyweb Inc. of Largo, FL, launched its
Network
