DMEF ANNOUNCES NEW RISING

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DIRECT MARKETING EDUCATIONAL FOUNDATION (DMEF) ANNOUNCES NEW RISING
STARS AWARDS PROGRAM

Premier Awards Program Honors Outstanding Direct Marketing
Professionals Under Age Forty

New York, NY, January 31, 2007 – As part of a new initiative to honor
individual and corporate "Rising Stars" in the direct marketing
community, the Direct Marketing Educational Foundation (DMEF) announces
a call for nominations to honor three (3) up-and-coming leaders within
the field of direct marketing.

The honorees, aged 40 and under, will demonstrate superior leadership
abilities, which include a strong track record of outstanding results,
as well as a stellar reputation for "giving back" through direct
marketing education, exemplified by activities such as teaching and
mentoring.

Honors will be held at the June 19 DMEF Awards Dinner taking place at
the Boathouse Restaurant during DMA’s DM Days Conference and Expo June
19 – 22.

The deadline for nominations is March 15, and winners will be announced
on April 2. Nominations should be sent to:

Direct Marketing Educational Foundation
Attention: DMEF Rising Stars Selection Committee
1120 Avenue of the Americas
New York, New York 10036-6700
E-mail: [email protected]
Phone: 212.768.7277
Fax: 212.790.1561

To request an invitation to the DMEF Awards Dinner, please email:
[email protected].

ABOUT THE DIRECT MARKETING EDUCATIONAL FOUNDATION

Established in 1966 by the Direct Marketing Association, DMEF is a
501(c)(3), non-profit educational foundation supported by tax-deductible
contributions. Its sole purpose is to help young people learn about the
economic values of direct marketing and its career opportunities by
improving the quality and increasing the scope of direct marketing
education at the college/university level. DMEF offers programs that
introduce – and in fact, engage – professors and college students in the
thriving business of direct and interactive marketing. Programs not
only encourage participation, but they equip professors with the most
up-to-date educational resources to prepare students for a successful
career in the field of direct and interactive marketing.

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