Cincinnati Consulting Consortium has hired DMA veteran Bob Wientzen as senior consultant-direct marketing and promotion.
Wientzen had been president-CEO of the Direct Marketing Association since 1996 before retiring in 2004, and earlier spent 27 years at Procter & Gamble, pioneering the company’s direct-marketing work.
He joins about 30 other P&G alums at the Cincinnati-based consultancy, whose expertise includes advertising, direct marketing, promotion, sales, market research, supply chain, product development, information technology and finance.
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