The Direct Marketing Association Nonprofit Federation (DMANF) has named international relief organization CARE as its 2005 Nonprofit Organization of the Year.
The award was given at the Demand’s New York Nonprofit Conference.
“CARE represents one of the best examples of how today’s charitable organizations are using direct marketing,” said DMANF executive director Sonny Boone in a statement. “Its innovative and well planned fundraising efforts support programs that are achieving real results in the fight against global poverty.”
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