DMA Issues Phone Fundraising Guide

The Direct Marketing Association has released a new flowchart entitled “Fundraising for Nonprofits Under The FTC’s New Telemarketing Sales Rule & DMA Guidelines.”

The chart addresses such issues as:

*Meeting the new predictive dialer regulations.

*Handling novel payment methods.

*How long to keep transaction records.

The guide is available for download from The DMA’s Web site at www.the-dma.org/guidelines/tsr_nonprofit.pdf.