The Direct Marketing Association’s Directo: Council for Hispanic Marketing has chosen Rick Blume to receive its “Excellence in Hispanic Marketing Professional of the Year” award. Blume is vice president of multicultural marketing, 21st Century Marketing.
In 1992 Blume founded Directo and served as its president for two years. He currently acts as public relations chair of the operating committee.
Blume will be honored at a special dinner held during the Council’s 10th Annual Directo Hispanic Marketing Days Conference, which will be held March 3-4 at The Roosevelt Hotel in New York.
Every year, Directo Council recognizes an individual for their exceptional efforts and vision. Blume
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