The Direct Marketing Association has created a new conference focused on the various marketing communication channels business-to-business marketers use in combination with direct marketing.
The conference will debut Sept. 18-20, 2002, at the Wigwam Resort in Phoenix, AZ.
Luncheon keynote speakers will include David Sable, president & CEO of Wunderman, New York, and Jere Brooks King, vice president, worldwide marketing communications for Cisco Systems Inc.
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