Promotech, a direct marketing support division of Ventiv Health Inc., based in Somerset, NJ, has launched a mail order and Internet pharmacy services division.
The new direct marketing pharmacy unit will provide managed marketing services programs for pharmaceutical companies to target patients and physicians. Promotech has existing infrastructure to handle teleservices, telephone help desks, data management and direct mail.
Promotech recently expanded its warehouse, fulfillment and distribution services, prior to the launch of the mail order pharmacy.