The Professional Insurance Marketing Association (PIMA) will hold its annual MarkeTTech SM Symposium from October 24-26, 2004 at the Hilton Alexandria Mark Center in Alexandria, VA.
The symposium will feature an opening presentation by Charles D. Schewe, Ph.D., Professor of Marketing, Isenberg School of Management, University of Massachusetts at Amherst on the baby boomer market.
Session topics will include lead generation television, optimizing e-commerce and direct marketing results, a legislative update and brand positioning.
For more information, call PIMA at 817-569-PIMA or visit http://www.pima-assn.org.
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