MarTech

The Changing Face of User Generated Content

February 25, 2015 |  by Dan Kimball

Here are three good reasons why every brand should consider empowering business units in 2015 with the tools necessary to more easily leverage UGC

Free Webinar: Avoiding Webinar Pitfalls

February 25, 2015 |  by Chief Marketer Staff

Webinar specialists ON24 will be presenting a free webinar called "10 Common Webinar Mistakes...and How to Avoid Them,webinar specialists ON24 will be presenting a free webinar called "10 Common Webinar Mistakes...and How to Avoid Them" on Wednesday, March 4 at 1:00 p.m. EST, examining the common mistakes marketers make when leveraging webinars." on Wednesday, March…

Can Ad Blockers Change Our Online Experience?

February 22, 2015 |  by Zach Schapira

How will the growth of ad blocker software affect the digital advertising industry?

Marketing Tech a Growing Space

February 20, 2015 |  by Chief Marketer Staff

The marketing technology space is projected to grow tenfold over the next 10 years, expanding from a $12 billion to a $120 billion dollar industry, according to a new whitepaper from venture capital firm Foundation Capital.

6 Ways to Light a Fire Under Digital Marketing

February 18, 2015 |  by Patty Odell

Are you up to speed on digital marketing? We get some good advice here, to not only enhance our digital work, but to enhance our own digital knowledge.

Get the Scoop on LeadsCon Las Vegas

February 17, 2015 |  by Beth Negus Viveiros

Get the scoop on next month's event and trends in the lead gen space.

Surviving the Marketing Technology Evolution

February 12, 2015 |  by Patty Odell

Only bold CMOs will survive the marketing technology environs by understanding and embracing change. This article from CMO.com expands on the topic.

Fareportal’s In-House Marketing Tech

February 11, 2015 |  by Chief Marketer Staff

Chief Marketer talked with Fareportal senior vice president, online marketing Brijen Rajput about why his company used its resources and technical know-how to build custom proprietary marketing tech solutions, and how his team is leveraging them each day.

Tag Management: What’s Next and Why it Matters

February 11, 2015 |  by Scott Fasser

Tracking tags connect actions by users on the client website with the media delivery or analytics system and can deliver numerous benefits.

7 Best Practices for Creating App Marketing Campaigns

February 6, 2015 |  by Josh Todd

Captivating app marketing campaigns are built on a foundation of information—both off and online data that details app users’ habits, preference and desires.