MarTech

Drizly Uses Personalization to Target Alcohol Buyers

July 22, 2015 |  by Chief Marketer Staff

Alcohol delivery firm Drizly is working with BlueConic to create personalized messages to target different customer segments.

The Importance of the Touchscreen in Mobile Advertising

July 8, 2015 |  by Andrew Augustine

Amidst all the current industry clamor over mobile ad viewability, why isn’t anyone talking about the role of the touchscreen?

Should You Consider Marketing-as-a-Service?

July 8, 2015 |  by Matt Preschern

The role of marketing is shifting and evolving across organizations, and many forward-thinking CMOs are using Marketing-as-a-Service as a way to focus on core competencies and gain competitive advantages.

Turning Big Data Into an Actionable Marketing Asset

July 2, 2015 |  by Steve Shoaff

Companies stand to gain a great deal by making big data and other systems of record more actionable, but harnessing big data’s potential is hard, particularly for enabling a compelling customer experience at the point of consumption.

12 Evil Characters who Ruin Team Meetings: Slide Show

June 24, 2015 |  by Patty Odell

Get to know these 12 characters who are sabotaging a chief marketing officers time during team meetings.

Chief Marketer Listline June 23

June 23, 2015 |  by Casey McClay

Chief Marketer and NextMark offer a selection of files new to market.

Why Real-Time Data Should Matter to Marketers

June 22, 2015 |  by Patty Odell

Managing real-time data requires real-time interaction management and enterprise marketing technology.

How Engaging Customer Experiences Can Drive Revenue

June 18, 2015 |  by Dana Drissel

Growing competition and consumer power are eroding traditional product-based advantages, forcing marketers to shift to a new battlefield: customer experience.

Special Report: Using Technology Solutions to Fuel Social Engagement

June 8, 2015

Technology solutions are making that process easier for marketing teams by automating the creation of content aimed at driving engagement, as well as allowing the creation of custom social audiences that are based off of existing CRM data that marketers already have.

Chief Marketer Asks….What Matters Most in ROI?

June 5, 2015 |  by Beth Negus Viveiros

We ask several top marketers….what matters most in professional (and personal) ROI?