You’re Fired! Top 10 Reasons Agencies Get the Ax
The author of this article, who admits he’s heard those dreaded words more than once, offers up 10 issues and reasons why your agency might get the ax.
MarTech
The 5 Symptoms of Bad App Marketing
Unfortunately, many app marketers are still struggling to bring together the right insights and systems to provide the best possible experience.
How Companies Are Marketing with Virtual Reality
Here’s some interesting examples of companies using virtual reality as a marketing tool.
How to Transform Your Customer Engagement Strategy
Learn how to capitalize on real-time data for better customer engagement in a free live webinar.
Video Tech Close Up
Powder your nose and smile for the camera, because if video isn’t already a part of your content marketing strategy, it will be soon. The good news is that while the quality of video marketing tech has gone up, the cost has dropped significantly.
4 Ways to Capitalize on the Internet of Things
The Internet of Things is really nothing like the Internet. It’s far more complex and challenging.
Data Optimization Tech Update
The ability to sort through data sets, find the right targets and present them with messaging that matters. Thankfully, tech solutions are more readily available—and more affordable—than ever before.
Rave About Your Fave Marketing Tech
Take our 2 minute marketing tech survey and be entered to win a $200 AmEx gift card.
Q&A: Gamut’s Allgood on Big Data, ROI and Brand Launches
Chief Marketer recently talked with Rachel Allgood, senior vice president of marketing and consumer insights at Gamut, a Cox Media company, about the launch of the brand last fall.
Drizly Uses Personalization to Target Alcohol Buyers
Alcohol delivery firm Drizly is working with BlueConic to create personalized messages to target different customer segments.
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