MarTech

Think Beyond Click-Based Metrics

October 14, 2015 |  by Suneet Bhatt

Marketers are too heavily focused on the last interaction they had with their customer and wasting time anticipating the next.

Are Centroids Misleading Your Advertising? (And What is a Centroid?)

October 14, 2015 |  by Mike Schneider

Centroids are largely to blame for muddying the waters of location-based advertising – meaning that determining the location of any given person is fuzzy, rather than precise and accurate.

Leveraging Data to Avoid Customer Churn: A Cautionary Tale

October 13, 2015 |  by John Sisson

Customer churn has long been a problem for cable companies. Good data management can change that channel.

7 Tips for Successful Client Progress Meetings

October 13, 2015 |  by Patty Odell

This article shares how and why you need to run client progress meetings, including 7 inbound marketing activities to report on each month.

MasterCard Transforming from Payments to Lifestyle Brand

October 6, 2015 |  by Patty Odell

When a mega brand like MasterCard makes a huge shift in its brand image and marketing, it’s worth hearing from the top marketer about why and how.

New App Pays Selfie Takers for Consumer Insights and Ad Opps

September 30, 2015 |  by Patty Odell

Pay Your Selfie CEO Michelle Smyth explains how selfie takers can earn cash by providing consumer insights and advertising opportunities to brands.

Making the Most of Networking at Conferences

September 24, 2015 |  by Patty Odell

We all know that attending a conference can be a great place for learning and networking. Here's 7 hot tips to make your time more productive.

Leveraging Marketing Data Without Over Investing in New Tech

September 21, 2015 |  by Ross Shelleman

Huge volumes of marketing data enable companies to connect with customers in ways only imagined 20 years ago. Tech investments reflect this excitement—sometimes too much.

Nine Tips for Building Better Marketing Dashboards

September 21, 2015 |  by John Bird

In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”

Push Messages Aren’t Spam—How to Get it Right

September 15, 2015 |  by Josh Todd

With so many brands vying for users’ attention, push messages can be viewed as disruptive, irrelevant or spammy. But they can also spark engagement.