MarTech

tech marketer

Why CMO is the Hardest Job in Tech

|  by Donna Wells

The time is overdue for the tech marketer to realize that this is exactly the environment in which marketing adds its greatest value.

17 Threats to the Agency Model

|  by Patty Odell

The agency model is constantly changing because of the way marketing is changing. Agency executives weigh in on the threats to the agency model and how they react.

Perfect Customer Journey

6 Tips for the Perfect Customer Journey

|  by Patty Odell

Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.

Slowing the Threat of Ad Blocking: 5 Ideas

|  by Susan Bryant

Having a solid grasp on the state of the ad blocking dilemma will help marketers determine new strategies for slowing the escalating adoption of ad blockers.