MarTech

Cloud Software vs Software in the Cloud

September 6, 2016 |  by Stanton Willins

It’s important to understand some of the subtleties within the cloud lexicon, like how “software in the cloud” is not the same as “cloud software.”

What Went Wrong in the Mobile App Love Affair

September 6, 2016 |  by Josh Todd

New research shows that many mobile users are less engaged than many brands think—with low time-in-app and poor app abandonment rates.

3 Strategies when Buying Programmatic for Branding

September 6, 2016 |  by MichaelAaron Flicker

While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.

Twitter Bloggers Offered Service to Monetize Branded Videos

August 31, 2016 |  by Patty Odell

Twitter is expanding its content creator revenue programs with a new service that allows creators who work with brands to monetize their content.

The Ups and Downs of Twitter’s Promoted Stickers

August 22, 2016 |  by Ben Hordell

Will Twitter's Promoted Stickers push the embattled social network over the line from red to black? Possibly, but it doesn’t look likely.

Are you Ready for the Massive Technology Shift? Survey

August 17, 2016 |  by Patty Odell

Here are 10 insights into what is fueling the rise of the chief marketing technologist based on a new in-depth survey from DataXu.

Creating Mobile Apps That Meet Customer Expectations

August 8, 2016 |  by Chetan Kulkarni

Push notifications from mobile apps have gone through several phases of evolution in terms of content format, trigger points, and personalization scale.

Brands Take Control of Their Data to Reset Privacy

August 8, 2016 |  by Ray Kingman

Ad tech has never been terribly comfortable with the data privacy discussion. Neither have the brands. The reason for this awkwardness is twofold.

Should You Pay Attention to Augmented Reality Marketing?

August 8, 2016 |  by Ellie Martin

Most augmented reality technologies are still in development or have been released as prototypes, but early studies show great promise for user engagement.

Visual Velocity: Harnessing the Power of Video

July 28, 2016 - online video

There’s no need to check your channel listings: Online video is now on the schedule for just about every marketer that wants to engage both B2C and B2B audiences.