Mattress Startup Casper Disrupts with Hacks, Fake Photos and Chatbots
A innovative, modern mix of disruptive marketing helped doubled sales to $300 million with the company on track to double sales again this year.
MarTech
Bank of America Invests in B2B VR Engagement
Bank of America is using virtual reality to demonstrate impact of VR for its B2B customers.
Coke’s New Mobile Bot Communicates with Vending Machines
Moving far beyond the eye-catching touchscreens on Coke vending machines, it has a plan for customers to use mobile chat bots for ease of purchase.
Personalization, MarTech, Drive Beauty Buffs to Lancôme Pop-Up
Facial recognition technology, samples and makeup classes draw young Millennials to the Lancôme Pop-Up shop.
7-Eleven Celebrates 90 with Free Slurpees for All
7-Eleven Day has been a tradition for 15 years as the grab-and-go brand encourages loyalty and trial during a day of free Slurpees.
Microsoft Wants to Digitally Transform Sales and Marketing—And Consumers Too
Microsoft announced a major sales and marketing organization this week, aimed at increasing AI and cloud-based business for both commercial and consumer audiences.
4 Tips to Protect Your Brand From Fake News
To win the fight against fake news, brands must become better advertisers. Learn four strategies to create more targeted ads and save consumer trust.
The Third Wave of Digital Marketing: Embracing the Human Element
Today’s enterprises are standing at the threshold of the third wave of digital marketing, which brings human relationships into the brand experience.
How Virtual Reality Will Change B2B Marketing
The most important stage in the B2B marketing funnel is evaluation—and this is where virtual reality can help your brand stand out.
Millions of Coke No Sugar Samples in Australia Delivered Via MarTech
Marketing technology plays a lead role in how Coke No Sugar beverages get into consumers hands.
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