July’s B2B/MarTech Top 10
Check out Chief Marketer's top 10 B2B and martech articles for July.
MarTech
Hacks, Millennials, Tech, Bots & CMOs
Catch up on the most widely read articles from July.
A Primer in Sweepstakes Marketing
There are several types of sweepstakes and games and the trick is to make sure you match the correct type with your specific sweepstakes marketing effort.
Three Steps to Effective Cross-Device Marketing
Screen usage among consumers has soared to five to seven different screens per day, making it more and more difficult to provide consistent cross-device experiences.
Mars and Duracell to Air First 6-Second Spots on Broadcast TV
Is the 6-second ad the new "it" marketing tool? YouTube, Fox and Facebook think so and creatives show them how to do it.
Need a Late-Night Taco Bell Run? Tell Your Lyft Driver.
During a night out, Uber passengers need only click on an app to make a Taco Bell run and Taco Mode will satisfy the munchies.
Top 10 Trends to Transform Digital Marketing
From the evolving world of mobile to artificial intelligence to instant communications expectations, here are 10 digital marketing trends we expect to emerge into prominence.
Digital Gamification Injects a Coolness Factor into Loyalty Programs
Adding gaming techniques to brand activation campaigns has become big business, in particular among loyalty programs, sweepstakes and instant-win promotions.
Should Reebok be Chastising Trump?
When President Trump told France's First Lady that she was in "good shape" Reebok jumped in with a tweet.
7 Tips to Get Consumers To Download Retail Apps
Building a successful app is both an art and a science, and one retailers must master to get consumers to hit the “download” button.
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