MarTech

YouTube’s New Updates: What You Need to Know

August 30, 2017 |  by Patty Odell

YouTube has been releasing updates over the last few months and this week it shared a number of changes important to marketers.

UPS Consumer Experience is All About Taylor Swift’s New Album

August 28, 2017 |  by Patty Odell

As the official delivery partner for Taylor Swift’s new album “Reputation,” UPS has activated a consumer experience to engage the legions of Swifties.

The B2B – Martech Summer Top 10

August 24, 2017 |  by Beth Negus Viveiros

As August winds down, we thought it would be a good time to check in on what were the most popular B2B and martech stories on ChiefMarketer.com this summer.

6 Steps to a Gamified Experience

August 17, 2017 |  by Russell Zack

Retailers to restaurateurs are creating immersive gamified sweepstakes that allow consumers to have fun, memorable interactions with their favorite brands.

Snap a Bottle of Pepsi and You Just Might End up at the Super Bowl

August 17, 2017 |  by Patty Odell

Snapchat and gamification turn stagnant bottles of Pepsi and packages of Frito-Lay snacks into an entertaining sweepstakes.

Ways to Optimize Content Marketing for Ecommerce

August 17, 2017 |  by Michael Gerard

As ecommerce companies focus on improving their product selection, customer service and supply chain, many of them overlook a key opportunity for differentiation: Content.

9 Simple Ways Explainer Videos Can Move Sales

August 14, 2017 |  by Patty Odell

Last week, Nestlé Waters launched a explainer video for Pure Life. These videos have a positive impact on conversion rates, sales and information retention.

Getting the Most Out of B2B Tech Videos

August 9, 2017 |  by Fabio Matsui

Discover ideas for getting more milage out of your B2B tech videos for inbound, outbound and more.

Using VR to Tell Your Story

August 8, 2017 |  by John Skolis

Brands are embracing virtual reality (VR) and other types of technology as a way to offer consumers unique, impactful experiences.

Digital Marketing Metrics That Will Uncover Big Growth Opportunities

August 7, 2017 |  by Natalia Selby

The average digital marketing spend for businesses predicted to reach $118 billion by 2021. But simply knowing the potential value of digital marketing isn’t enough—you must measure marketing metrics and analytical data to determine you’re your marketing ROI.