3 Truths About Machine Learning for Marketing
What does machine learning (ML) really mean for marketers? Here’s three key facts you need to know.
MarTech
Kate Spade Taps AR to Get Customers into New Paris Store
At a time when retailers are closing stores and laying off employees, brands like Kate Spade New York look to tech to create one-of-a-kind experiences.
AR, Experiences, Unleashed to Regain Toys ‘R’ Us Customers
Toys r Us recently filed bankruptcy amid crushing competition and is fighting to keep customers coming to its stores with a pitch for "free play."
Technology Trailblazer: Patrón Innovates with New Apple AR Tech
Adrian Parker, VP marketing, Patrón Spirits, on how digital and technology have changed the consumer—and marketer—experience.
Gatorade Settles with California Over Dissing Water in Mobile Game
Gatorade agreed to pay $300,000 to settle a complaint that it made misleading statements about water in a videogame it developed for teens and young adults.
Game On! Marriott Updates its NFL Partnership with Virtual Reality Dome
Courtyard by Marriott's popular Super Bowl Sleepover Contest is back with a fully customized 4D experience debuting Sept. 28 in NYC.
Can Your Customers Count On You in a Hurricane?
As a nation we’ve been fixated recently by several catastrophic hurricanes. For those at a distance it seems like an overwhelming human crisis. But it’s also a business crisis.
Building Mobile Apps That Solve Pain Points: 3 Tips
Consider these three key pain points as you choose development partners and build your mobile apps and mobile web experience.
Lenovo CMO Roman Outlines Marketing Challenges
Learn how tech brand Lenovo is humanizing its brand with personalizations and co-ventures like the "Jedi Challenges" augmented reality game.
3 Advanced SEO Tactics Your Competition Doesn’t Know
Eighty-percent of all web traffic begins with a search. Here's three SEO tactics your competition probably hasn't caught wind of yet.
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