4 Predictions for Martech in 2018
Smaller budgets and an increased focus on the back office are among the top martech trends for 2018.
MarTech
The Best Spirits Marketing Campaigns of 2017
Some of the most innovative and surprising creative work is delivered in the form of spirits marketing campaigns.
The 2018 Marketing Trends You Need to Know
From AI to hyper-personalization to voice-optimized content, 2018 will be the year that marketing strategies and tactics elevate to new levels.
5 Tips for Striking a Balance in Ecommerce
As marketing teams strive to set a new bar for content and feature richness, what can they do to protect ecommerce site performance in the process?
4 Ways to Get Ready for the AI Revolution
What does AI mean for marketers? Besides new technology to learn, we will also have new, cutting-edge software to market. How do we cast the vision for a future that still seems like science fiction to the average user?
GE Digital Stays on Top of Martech Trends
Neenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI.
Five Tips on Getting More Value from Martech
A robust, integrated view of martech investments, roadmaps and best practices is needed to compete for limited customer attention, and grow revenue and market share.
Paramount Disrupts with Free Drink Hooch App and Suburbicon
Paramount Pictures put its party on when it launched happy-hour style disruptive marketing events to promote Suburbicon.
Bots Help American Eagle Outfitters Engage on Facebook Messenger
An interactive gift guide is the latest innovation in American Eagle Outfitters' Facebook Messenger campaign to use bots to engage customers via social media.
November’s Top 10 B2B and Martech Tales
Got room for more? These articles are anything but leftovers—they’re the 10 most popular B2B and martech articles on ChiefMarketer.com for November 2017.
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