Mobile First Indexing: How to Prepare Your Business
Since smartphones have changed consumer habits, Google has announced that they are going to make the switch to mobile first indexing this year.
MarTech
The Facebook AI Trends Marketers Need to Watch
Businesses of all sizes need to keep an eye on the AI updates Facebook is introducing for they might become the norm much sooner than we think.
Mapping Content to All Points in the Customer Journey
While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech.
Is It Time to Overhaul Your Marketing Solution?
Are your legacy platforms really serving your needs? Here’s three red flags that signal it might be time to overhaul your marketing solution.
3 Sectors Poised for Experiential Success in 2018
Check out three industries that are putting more resources into experiential strategies this year: luxury, automotive and tech.
How HGTV Developed “Hazel” its New Chatbot
Liesel Kipp, SVP product and design, Scripps Networks Interactive, gives us the details on the new HGTV chatbot on Facebook Messenger.
Moët & Chandon Finds Love with Snapchat
Love Unconventional is the brand's Valentine's Day campaign that includes a Snapchat game and limited edition packaging on its champagne.
Top Trends in Audio Branding
Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli, and brands like M&Ms, Fiat and Calvin Klein are taking notice. Here's a look at 10 audio trends to watch in 2018.
Alexa Teaser Campaign Has Us Looking to 2.4.18
What would happen if Amazon's Alexa loses her voice? We'll find out Feb. 4.
Messaging Apps and Chatbots: A Huge Opportunity for Agile Brands
Experienced brand marketers are increasingly deploying messaging apps and chatbots to meet their conversational marketing needs
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