![voice assistant](https://chiefmarketer.com/wp-content/uploads/2018/09/voice-assistant-850-160x125.jpg)
Voice Tools Versus Chatbots: Which Should You Invest In?
Marketers in categories like automotive, insurance and finance cannot afford to ignore the shift in consumer demand for smart voice assistants.
Marketers in categories like automotive, insurance and finance cannot afford to ignore the shift in consumer demand for smart voice assistants.
Want to create CX that really connect? Talk to your customers like friends, rather than overprotective parents.
For hardware start-ups, deciding whether to target B2B or B2C audiences can be a huge challenge. Trying to target both can be difficult and costly.
How do brands get to know us better if the risks associated with them capturing and processing our personal data are becoming prohibitively high?
Here are the five steps to creating a successful Google Analytics implementation.
The new campaign, We Met on Cars.com, is powered by machine learning with the goal to make car shopping more personal and fun.
Knorr is using social media to encourage trial of its One Skillet Meals and its new delivery service.
Consumers are bombarded with content all day long. But what sets successful innovative storytelling in marketing apart is the thoughtful and meaningful content that actually makes up the storyline.
Smart speakers are now owned by 43 million people in the U.S.: That’s a huge audience that needs to be understood by marketers.
Portland can practically sell itself with its majestic mountains and rocky coastline, but marketers had a different plan—The Portlanders.