MarTech

The Power of Personalization

July 26, 2019 - Personalization

In this Chief Marketer special report sponsored by Arm Treasure Data, we look at the personalization trends and tools marketers should consider to make the most of their customer data and optimize their martech spend.

Digital Experience: What Martech Path Is Right For You

July 10, 2019 |  by Jon Baker

What makes more sense, to invest in a digital experience martech solution from a vendor, or assemble one on your own?

Focus on SEO Boosts Traffic for SmarterTravel

June 13, 2019 |  by Beth Negus Viveiros

One year into a new SEO strategy, TripAdvisor's SmarterTravel is seeing traffic increases of up to 70 percent for some brands.

Marketing Benefits of AI and Machine Learning

June 11, 2019 |  by Greg Hansen

Advances in machine learning and AI are revolutionizing all aspects of business and industry, but most marketers have only scratched the surface.

Revenue Impact Biggest Benefit of B2B Digital Transformation

June 6, 2019 |  by Beth Negus Viveiros

Eighty-one percent of B2B marketers see digital transformation as key for their business, but over three-quarters see it as a complex process.

Click to Call: Why Businesses are Moving Away from the Dial Tone

May 13, 2019 |  by Lauren Harris

What tech do you need to consider to talk more quickly with your target customers online?

The Case for Investing in AI for Advertising

April 15, 2019 |  by Sven Lubek

AI is ultimately here to improve people’s lives both at work and at home, yet many organizations are still timid about investing in the technology.

AI Could Drive Double Digit Marketing Growth

April 5, 2019 |  by Beth Negus Viveiros

Less than one in five B2B firms are using AI, but the majority of those already on the AI train are forecasting a double-digit lift in the next two years.

Mountain Dew Sheds All Branding on Cans in the Name of “Game of Thrones”

April 3, 2019 |  by Patty Odell

Mountain Dew is joining the throngs of “Game of Thrones” fans leading up to the final season of the TV saga, which begins April 14, with a stunt to match the quest for the Iron Throne.

5 Tips to Win a Coveted 2019 PRO Award

April 2, 2019 |  by Patty Odell

Brand activation marketers have always busted boundaries. Show us what you've got—and take home a 2019 PRO Award.