![spotify wrapped data preference](https://chiefmarketer.com/wp-content/uploads/2019/06/spotify-wrapped-850-160x125.jpg)
Marketing in an Age of Data Mistrust: 3 Tips
Brands have a corporate responsibility, as well as a commercial incentive, to demonstrate why they need consumers' data in the first place.
Brands have a corporate responsibility, as well as a commercial incentive, to demonstrate why they need consumers' data in the first place.
P&G’s Marc Pritchard said the company is focused on increasing the number of people it reaches, while at the same time, reducing the number of times it reaches the same people.
A strong presentation bridges the gap between a creative’s vision and a client’s perception and can lead to buy-in or outright dismissal.
The world of gaming influencers is still a relatively untapped resource, especially for non-endemic brands looking to make deeper connections with their customers.
From local Texas propane councils to major brands like Groupon, Father’s Day is a big time of year for brand activations.
One year into a new SEO strategy, TripAdvisor's SmarterTravel is seeing traffic increases of up to 70 percent for some brands.
UNO CMO Sam Mancuso shares the way he and his team drove big results by strengthening its value platform with fun promotions and partnerships.
A major co-branded campaign is underway for this new product launch, Sweet Lightning, a throwback to southern times.
Just 10 percent of CMOs feel confident they will be able to reach their customer engagement and revenue goals as audiences seek more localized, personalized experiences.
After a 10-year drought of marketing investments, a powerful digital marketing machine drove impressive eight percent year-over-year growth.