5 Tips to Foster Brand Loyalty in the Age of Empowered Consumers
Competition has never been fiercer as consumers are now just as likely to choose a new product or category as they are a direct competitor.
Consumer Marketing
Comic-Con 2019: A Round-Up of the Best SDCC Activations
Step inside some of the best activations from this year's Comic-Con International, including Shazam!, Pennyworth and Amazon's Carnival Row.
Loyalty Marketing In The Data-Driven Era
In this Chief Marketer special report sponsored by Epsilon, discover how progressive brands are moving their loyalty programs into the modern era, and how your brand can engage loyalty members for the long haul.
Customer Retention: The Next Frontier for Today’s CMO
Five tips to boost customer retention.
Amazon Prime Day: 3 Takeaways Every Retailer Should Know
Prime Day—Amazon's midsummer, 48-hour version of Cyber Monday—was projected to bring in $5.8 billion. Here's 3 ways it is changing the ecommerce game.
Amazon Assistant and the Value of Ecommerce Data
A Prime Day promotion offered a $10 credit for installing Amazon Assistant. What does the trend of consumers selling access to data mean for marketers?
Spanish Hotel Chain Recasts Itself as a Social Phenom
An expansive and long-tail social media strategy encompasses corporate social actions, B2B initiatives, employees, loyalty members and hotel users.
Identifying Affinities in Second-Party Data
Marketing in a GDPR-compliant world quickly becomes a choice between performance or scale. Or does it?
Creative Teams Are Not Happy, But There Are Solutions
Marketers with in-house agencies are having difficulty keeping their creative teams energized, and are also concerned about attracting top-tier creative talent.
Glad Debuts its Latest Video that Makes People Cry with Laughter
Glad Press'n Seal is once again using humorous video marketing in the hopes of driving the spectacular results it saw in last year's campaign.
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