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Inside the NBA’s Social Media Slam Dunk: Ideas to Steal
The NBA is flexing its marketing muscles and showing why it continues to outperform all other sports leagues when it comes to social media.
The NBA is flexing its marketing muscles and showing why it continues to outperform all other sports leagues when it comes to social media.
Paqui Tortilla Chips has reprised its #OneChipChallenge, daring spice lovers to try its dastardly chip.
Capital Group CMO Jaya Kumar takes us through strategy, planning and execution.
One-on-one conversations with local Mountain Dew customers led to local marketing and a turnaround in sales.
The PRO Award winners will be announced during a live awards brunch on October 24 at Neue House, New York. Join us.
Late night comedians, the media and social media users couldn't contain their enthusiasm to mock trump over #Sharpiegate giving the rest of us plenty of entertainment.
A new promotion from Stanley food and beverage containers challenges consumers to identify 40 films where its products have appeared over the past four-plus decades.
Anna Squibb, senior manager of integrated marketing communications, dairy foods, Land O’Lakes takes us behind the scenes.
There is a fundamental shift in how brands manage CX and their customers due to an explosion of technologies and more progressive organizational and operating models.
With legislation similar to GDPR passed in California, Brazil and Japan, giving customers a voice in how their data is used is a worldwide priority.