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Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.
Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.
With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.
Following are several strategies employed by brands during lockdown.
The content streaming market is getting crowded: The latest is NBCU's Peacock.
Seventy-three percent of CMOs expect the negative impact of the pandemic to be short-lived--but the rest of the C-suite doesn't necessarily agree.
TikTok hopes that optimized targeting methods will help SMBs gain exposure with new audiences.
The Facebook boycott for its policy toward hate speech has inspired other brands, like Pernod Ricard, to take a more proactive approach.
Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.
How companies can use social platforms to communicate with customers during the pandemic.
A growing number of brands have paused advertising spend on Facebook at least for the month July in support of the #StopHateForProfit campaign.