TV Commerce Technology On the Rise During Pandemic
Technology like shoppable TV spots and voice-enabled delivery is getting a fast track during the pandemic.
Consumer Marketing
COVID-Era Tools and Tactics for Marketers to Consider for Hybrid Events
New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.
NFL’s Engages Fans Virtually With Bud Light Cam, Snap Lens and Yahoo Co-Watching App
Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.
Getting Private Brands Right
Private label sales have been growing faster than national brand sales for several years. Now COVID-19 has accelerated that trend, creating a big opportunity for retailers. Find out what it takes to make the most of that opportunity and gain an edge on the competition.
Brand X Challenge 2020 Winners: The Next Generation of Experiential Marketing
The top 10 winners of the Brand X Challenge student experience design competition were announced by our sister pub Event Marketer.
Four Strategies to Consider When Reallocating Budgets for Virtual Workplaces
Four new strategies to consider when reallocating budgets during COVID times.
Apple Delays IDFA Changes Until Early 2021
Apple has postponed the changes it is making to the use of its mobile ad ID technology until early next year.
2020 PRO AWARDS Winners Announced at Virtual Celebration
The editors of Chief Marketer have announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing across 29 categories.
Nike and Facebook Up Their Ecommerce Game
Brands are adapting to a world of digital purchasing by enhancing their ecommerce efforts and focusing on marketing directly to consumers.
Evaluating Advertising Channels in a Post-Ad-ID World: Four Criteria for Marketers
Four criteria that marketers should consider when determining which channels will drive results in a world without digital identifiers.
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