![](https://chiefmarketer.com/wp-content/uploads/2023/02/kfcourt-2023-at-the-bentway-shipping-container-man-shooting-160x125.jpg)
How KFC Canada Courted Basketball Fans With a Winter-Friendly Activation
KFC courted Canadian basketball fans with the first-ever winterized game.
KFC courted Canadian basketball fans with the first-ever winterized game.
Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she's keeping her eye on, and more.
We spoke with Schmidt about sponsorship, digitization of the customer experience, CTV and the brand's strategy for growth.
Tips for creating an engaging online shopping experience.
How this fledgling technology could be a potential alternative to the illusive 360-degree customer view.
How the USAA engaged fans with experiences during the latest Army-Navy football game.
Considerations for building a CRM strategy, plus tips for reframing your engagement methods to improve results.
A look at the series' experiential strategy, the importance of staying curious and flexible as a marketer today, and more.
Three imaginative brand experiences from Miami Art Week.
How Johnnie Walker has entered into the realm of Web3 experiences and digital creator collaborations.