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Target, McDonalds, Fisher-Price Embrace Down Syndrome in Marketing
Marketers are embracing people with Down Syndrome in their marketing in an effort to be more inclusive, convey brand values and engage with consumers.
Marketers are embracing people with Down Syndrome in their marketing in an effort to be more inclusive, convey brand values and engage with consumers.
Kellogg's pulls Breitbart ads claiming that the website's values and readership don't pair with its values.
Some 37,000 gold cans are packed inside 18-, 24- and 30-ounce packs of Bud Light with messaging and details about how to win Super Bowl tickets for life.
During Movember, men grow beards to show their support and brands love to join in. One of them, Jeep, found a fun way to do just that.
Marketing slogans can quickly identify a product or company and have helped create great brands, but it doesn't always work out that way.
A strong email marketing strategy has a lot of moving parts. When do you send? How often do you send? What is a good call to action? Here’s seven tips.
Here are five tips to turn more of your customers into brand advocates this holiday marketing season.
Millennial Marketers are defining a new and successful marketing world order that is digital centric, social-first, and driven by video.
Most brands say that they should be on Snapchat, however being ON the platform is different than USING the platform: 4 tips on how to market on Snapchat.
Octagon CMO Lou Kovacs leads the new business process and marketing of Octagon’s consulting, experiential and event services in the region.