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The Mysteries of No Complaints and Customer Retention
A fundamental of customer retention is that it costs more to acquire a customer than to keep one. But sometimes, customers leave without warning. Why?
A fundamental of customer retention is that it costs more to acquire a customer than to keep one. But sometimes, customers leave without warning. Why?
The Jolly Green Giant is being reimagined in a suspenseful and mysterious marketing campaign to appeal to kids.
Five marketers share productivity hacks to manage, not only their stress, but the pressure their employees are under as well.
2017 marketing predictions will keep marketers very busy next year adapting to the vast technological changes and marketing disruptions we experienced.
Phone calls are far from an analog experience — they’re a key part of the new omnichannel path to purchase.
Ten Forbes Agency Council members have predicted 10 major changes that will impact agency work on a daily basis within the next five years.
Bruce Henderson, Jack Morton's CCO, on marketing concerns, budgets and the big marketing story of 2016, among other topics.
Here are three main strategies for approaching your competitive audit this holiday season.
Like most marketers, you may not be granted more money next year in your marketing budget so here are 3 ways to get more from what you are able to invest.
'Tis the season. In-boxes and social feeds are jammed with holiday marketing campaigns. Learn how to leverage social to create individual connections.