Consumer Marketing

Hasbro Takes Votes for Monopoly Game Tokens

January 11, 2017 |  by Patty Odell

The Monopoly Token Madness Vote lets fans choose all eight tokens for the new Monopoly game that debuts in August.

Health Experts Call for Alcohol Ad Ban in the UK

January 10, 2017 |  by Patty Odell

Alcohol marketers are not following voluntary codes of conduct, prompting public health experts to call for a ban on alcohol advertising in the UK.

The Marketing Wizardry of Harry Potter: The Exhibition

January 9, 2017 |  by Patty Odell

Six ideas you can steal to up your experiential marketing game, especially as it pertains to staging events and attracting attendees.

Go Fish: Contest Casts Goldfish Snacks as Video Stars

January 9, 2017 |  by Patty Odell

Goldfish crackers let loose hundreds, if not thousands, of its cheesy fish-shaped snacks for kids to cast as rising stars in stop-motion animation films.

How to Turn Paid Influencers into Real Marketing ROI

January 6, 2017 |  by Promise Phelon

TapInfluence asked its influencer network what the most important factors were when developing a relationship with a brand. Their responses were surprising.

Driving Better Teleprospecting Results

January 5, 2017 |  by Kathy Rizzo

Teleprospecting results are on the rise, particularly for high tech infrastructure solutions. The biggest gains are realized by recognizing growth opportunities and then shaping your teleprospecting approach to get more qualified leads into your sales pipeline.

7 Places to Put Your Marketing Dollars This Year

January 5, 2017 |  by Patty Odell

Seven members of Forbes Agency Council each offer one suggestion for where they think clients should put their marketing dollars this year.

7 Lessons from Trump’s Approach to Social Media

January 5, 2017 |  by Patty Odell

President-elect Donald J. Trump has put social media in the spotlight. Take note of these seven lessons to improve your social media marketing.

6 Phrases Sure to Damage Client Relationships

January 5, 2017 |  by Patty Odell

These seemingly harmless phrases can hurt your credibility or judgment and ultimately your client relationships.

Beijing KFC Tests Facial Recognition Ordering System

January 4, 2017 |  by Patty Odell

A kiosk in a KFC uses facial recognition technology to scan customers' faces and suggest menu items.