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6 Steps to a Gamified Experience
Retailers to restaurateurs are creating immersive gamified sweepstakes that allow consumers to have fun, memorable interactions with their favorite brands.
Retailers to restaurateurs are creating immersive gamified sweepstakes that allow consumers to have fun, memorable interactions with their favorite brands.
Snapchat and gamification turn stagnant bottles of Pepsi and packages of Frito-Lay snacks into an entertaining sweepstakes.
eSports is a still nascent industry filled with commercial opportunity. The growth is staggering and brands want in.
These insights from marketers cross viral share, customer voice and the user journey.
Yin Woon Rani, VP of integrated marketing at Campbell’s, on the strategy behind the “Welcome to the Family” Prego consumer experience.
Last week, Nestlé Waters launched a explainer video for Pure Life. These videos have a positive impact on conversion rates, sales and information retention.
The massive buying power of Gen Z has given rise to a cottage industry of agencies, media companies and consultancies specializing in marketing to Gen Z.
Learn how Vineyard Vines built their brand around the aspirational quality of preppie clothing.
A study of Instagram influencers looked at five major brands June engagement posts vs. those of their influencers—the results are stunning.
Starbucks is combating ads that appear to be aimed at drawing in undocumented individuals with a discount.