Detox for Discounters
What is the worst word in the marketer's lexicon? To me, it's "discounting," a word that is defined as "cutting the price," but really means "incenting
What is the worst word in the marketer's lexicon? To me, it's "discounting," a word that is defined as "cutting the price," but really means "incenting
Dan Bacin was a car nut before he was a restaurateur. So to celebrate the 20th anniversary of his Bacino's Pizza chain in Chicago, Bacin bought four Volkswagen
Marketers in the U.S. spent an estimated $1.08 billion on promotion research in 1997, mostly on scanner data and analysis to track package goods promotions.Worldwide
Marketers spent an estimated $5.14 billion on promotional licenses in 1997, a 3 percent increase driven mostly by film tie-ins. At the same time, consumer
If you're a manufacturer of pet care products, what's the best way to grab additional customers? Would you rather entice someone to switch to your products,
Marketers' purchase of nearly $12 billion in ad specialties last year represented record growth of 25 percent from 1996.While most of the growth in 1996
Birthday Treats BUENOS AIRES - The Cartoon Network celebrated its fifth anniversary here with a program that got kids to show off their artistic abilities
Marketers who navigate by the seat of their pants trying to home in on under-20 age segments risk a bad case of posterior rug burn. Yet many brand managers,
Specialty printing posted no revenue growth last year, but industry sources say that demand for products including game pieces and high-quality direct
Those blue paw prints of Nickelodeon's newest hit character, Blue, are turning up with two additional partners this summer and fall.Blue, the animated