Account-Specific Spotlight: Washington D.C.
These are the salad days for our nation's capitol. Washington has the highest percentage of supermarket salad bars in the country, nearly 60 percent.More
Consumer Marketing
DEAL MAKERS
Fox Family Worldwide, Los Angeles, created a consumer products division to be run by Elie Dekel, exec. vp of the new unit. The division will include licensing
Hurts So Good
Just knowing that old John Mellencamp song makes me far too old to personally enjoy the near pain-inducing sour flavor of this kid riot-causing candy.
Evaluation in Evolution
In our fast-forward age, where a sense of personal superiority often rests on having a quicker modem speed than one's neighbor, it is hard to remember
Context vs. Content Marketing
I love the quote, "There are two kinds of people: Those who talk a lot and those who don't listen."There are also two kinds of marketing that apply directly
New Products
3D Phonecards Phonecards have been a lot of things in the past five years, but until Dimensional Visions Inc., Teaneck, NJ, got involved, they hadn't
Snack Attack
Sharon Fordham has been reacquainting herself with the cookie aisle.Back at the marketing helm of Nabisco Biscuit Co. after her 1994 to '97 run as president
Is Advertising Dead?
Let's play a game of Is It Advertising or Promotion?Coca-Cola commits some $50 million of its marketing budget to cash prizes for consumers who find ATM
No Subpoena Needed: Here’s the Whole Story
To everyone who has paused from watching Court TV to call me at the office, and found me missing, I've neither been indicted nor have I been subpoenaed
Do clients think promotion marketing strategy is more important than brand advertising?
Rather than debating marketing tactics, imagine the brand or promotion manager as the "author" of the marketing "sentence." The "noun" is the brand. Attached
